Customer Stories

AAA Cooper Transportation

AAA Cooper Transportation is a transportation solutions provider that offers less-than-truckload, truck load, dedicated contract carriage, brokerage, fleet maintenance, and international services. By partnering with Fullscope, an Alithya company, for their CRM implementation, they now have a single-source solution that provides better account visibility for their sales team and allows them to better service their customers over competitors.


A-dec is recognized among the leading dental equipment solution providers in the world, with a global network of customers and authorized dealers in more than 100 countries. By partnering with Alithya to implement Microsoft Dynamics 365, A-dec now has the ability to track full lifecycle customer activity and ROI in a consolidated central database.


ANS is a cloud service provider that helps people with their platforms and networks, the way they run their applications and how they connect to them globally. ANS had a legacy CRM system but the business was facing a number of challenges with it. ANS chose to implement cloud-based Microsoft Dynamics 365 and asked Alithya to help with the project.

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Aventics is one of the world’s leading manufacturers of pneumatic components, systems, and customer specific applications, with a focus on environmentally friendly and sustainable production. After an extensive vendor selection process, Fullscope was chosen to implement Microsoft Dynamics 365 due to their mindset of the necessity of collaboration and commitment from the Aventics team.


BDO is a global accountancy and business advisory firm who partnered with Fullscope in order to scale their business while delivering a consistent level of client service. With the use of Microsoft Dynamics CRM, they are able to manage the full client lifecycle, from lead to opportunity to client.


Boa-Franc is the North American leader in the manufacturing of superior quality pre-finished hardwood floors. For its ERP, CRM, and BI Accelerator systems, the company turned to Fullscope to implement Microsoft Dynamics 365.

Briggs Equipment

Briggs Equipment is one of the largest material handling dealers in the world. The choice to partner with Fullscope was easy based on their equipment dealer expertise and the benefits of Microsoft Dynamics 365 in terms of feature and function.


CBI, the Confederation of British Industry, is the UK's premier business organisation. In order to get closer to its members and understand when, how and why they bought additional services from the CBI, they partnered with Fullscope. With Fullscope and Microsoft Dynamics 365, CBI has gained a better understanding of its customers.

Element Six

Element Six is a global leader in the design, development, and production of synthetic diamond supermaterials. By moving from to a more cost-effective Dynamics 365, Element Six was able to invest savings back into customer-facing initiatives and workflow improvements. Along with the lower cost, Dynamics 365’s integration with Outlook and the familiar Office style played a big part in their decision.

General Cable

General Cable is a global leader in the development, design, manufacture, marketing, and distribution of copper, aluminum, and fiber optic wire and cable products for the energy, industrial, specialty, and communications markets around the world. By selecting Dynamics 365, their team has been able to spend more time selling by reducing time spent on administration and has found improved interaction tracking with customers and partners. They now have increased visibility into how they are meeting their sales goals and can now reinforce their sales process.

Heat and Control

Heat and Control is one of the world's leading manufacturers and distributors of food processing, seasoning, conveying, packaging and inspection equipment systems. They chose to partner with Alithya due to the thoroughness of their sales team during discovery, working with the Heat and Control team to determine their business practices. By migrating from Salesforce to Dynamics 365, Heat and Control has a foundation to better engage their customers.


Horizon is a UK translational genomics company developing and supplying patient-relevant drug discovery and diagnostic reference standards. Horizon has been growing at high digit rates since it was founded and needed a CRM solution that could scale with their growth rather than adding more people. Horizon are now achieving more and more with CRM, in their words ''The sky's the limit''.


Hypertherm is a world-class manufacturer of advanced cutting solutions who was looking to build brand affinity among their customers through experiences. They turned to Fullscope to assist with the digital tools they needed to personalize the customer experience and increase satisfaction across all customer touch points.


Insulet is a medical device manufacturer and the creator of the Omnipod System for people with diabetes. They selected Fullscope to upgrade their Microsoft Dynamics AX ERP System after failed attempts by two other AX partners.

Kent Corporation

Kent Corporation is comprised of operating subsidiaries involved in corn wet milling, the production of animal feed and nutrition, pet care products, and the manufacture of food and beverage products. With a partnership starting in 2012, Kent and Alithya have been down a long road together and continue to work towards future success. As a Microsoft AX and BI customer, Kent has been able to consolidate synergistic activities, reduce redundancy, and interface with larger and more sophisticated customers.

Lund International

Lund International is a leading designer and manufacturer of automotive accessories for passenger cars, Jeeps, and light, medium, and heavy duty trucks. They partnered with Fullscope to implement Microsoft Dynamics 365 which has led to the ability to track and maintain information on their competition.

MSX International

MSX International (MSXI) is a business process outsourcing company that provides technology-based services to the automotive industry in over 80 countries. By implementing Microsoft Dynamics 365, they were able to increase the effectiveness of their global sales team while enhancing their customer relationship management. They needed a straightforward system that tracked sales opportunities, evidenced customer interaction and provided a clear view of sale progress at all times.

Nonin Medical

Medical device manufacturer, Nonin Medical spent over two years, created 1,200+ business requirements, and evaluated SAP, Oracle, JD Edwards and Microsoft Dynamics as possible replacements for their existing business system. Nonin realized SAP and Oracle would be overkill and the company would need an army to run them, so the Nonin team selected Microsoft Dynamics because it was a flexible, proven platform and it met or exceeded the vast majority of the 1,200+ business requirements.

O’Neal Industries

O’Neal Industries is the largest family owned group of metals service centers in the United States and forms a group of companies that provide product and manufacturing expertise, with strategically located distribution facilities countrywide. They evaluated a number of CRM consultancies and chose to work with Fullscope due to their large portfolio of successful projects, their efficient approach to implementation, and their unique Adopt2Win training methods. With the completion of the implementation of Dynamics 365, O’Neal Steel has realized a huge increase in sales productivity and reduced time to value in existing and target accounts.


OSRAM SYLVANIA is recognized around the world with a history that parallels the evolution of electricity. With the help of Fullscope, they worked to rebuild their website to showcase the company as an industry leader who offers a comprehensive portfolio of energy efficient and sustainable products.


Rainford Solutions is a UK designer and manufacturer of standard and bespoke electronic equipment enclosures. Having an integrated view of customer related activities and production has improved operational efficiencies and overall performance. Julie Houghton, Marketing Manager at Rainford Solutions, explains: “Staff are definitely seeing the value of being able to see what’s happening with customers as part of the production schedule process. We plan more efficiently and can be more effective in meeting customer needs.”

RLI Corporation

RLI is a specialty property and casualty insurance and surety bond company. In order to give their team in the field more information about their agencies, they worked with Alithya to implement Microsoft Dynamics 365. Now, the team in the field has a 360 degree view of their agency relationship and can efficiently route to agencies, prepare for meetings, capture feedback, and then disseminate the information.


Semex is a Canadian-owned provider of genetic solutions and is the world's fastest growing company in today's genetic solutions market. After reviewing multiple ERP solutions, they selected Microsoft Dynamics AX for its ability to give the company a global presence with Alithya as their implementation partner.


Serco Group PLC provides end-to-end business process outsourcing (BPO) services to governments and private sector customers across the globe and has about 53,000 employees. In the UK and Europe, it operates across a number of sectors, from running hospital facilities to managing the Caledonian Sleeper that runs up to Scotland. The Salesforce platform no longer met the needs of Serco’s users, so they switched to Microsoft Dynamics 365.


Shenandoah Telecommunications Company (“Shentel”) provides telecommunication services to end-user customers and other communications providers in the southeastern United States. Shentel implemented Microsoft Dynamics to bring real change to the company and after becoming unhappy with its original partner, selected Fullscope because of its dedicated Customer Support and Optimization services team. Shentel has grown both organically and through acquisition, and because Dynamics is flexable and scalable, its been able to keep pace with company growth.

Slater & Gordon

Slater and Gordon Lawyers is one of the UK’s largest and most well-known law firms. It has offices in locations throughout England, Scotland and Wales and represents clients across a range of areas from personal injury claims to criminal litigation, family law and employment law. Slater and Gordon was transforming the way that it engaged and delivered services to its prospects and customers via a number of projects. At the heart of these projects was the Microsoft platform, including Azure, Office 365 and Microsoft Dynamics 365.

SM Jaleel & Company

SM Jaleel & Company is the largest manufacturer of non-alcoholic drinks in the Caribbean, with headquarters in Trinidad and Tobago. To better meet customer and supplier demand, the team knew it needed an upgrade to a more powerful business solution. At the recommendation of Microsoft Trinidad, SMJ partnered with Alithya to provide training and bring the project in within planned timeframe and budget.

Spartan Chemical

Spartan Chemical Company is an international leader for the manufacturing of superior and cost-effective maintenance cleaning products. They needed to provide a solution for managing tasks performed on the go and in places without internet connection. Spartan turned to Fullscope to design an application that provide supervisors and managers the ability to conduct inspections on mobile devices, with the ability to capture images and leverage scanning capabilities to launch inspections.

Swedish Match

Swedish Match develops, manufactures, and sells products such as moist snuff, tobacco products, and lights with production in seven countries. In order to deliver insights to salespeople as they represent the company to retailers, they invested in Dynamics 365 Online. Swedish Match chose to partner with Alithya because of their approach and the fact that they are outcome-oriented, looking to deliver business outcomes through technology.

Tempel Steel

Tempel Steel is a leading manufacturer of precision magnetic steel laminations for the automotive, motor, generator, transformer, and lighting industries. Fullscope worked with the Tempel team to configure, build and deploy a personalized environment of Microsoft Dynamics 365. The flexibility of Dynamics 365 meant that Tempel could decide how the system could be developed and implemented to be most effective for them. They have found that Dynamics 365 has improved sales activity, customer service, communication, and visibility into customer information.

Travel Counsellors

Travel Counsellors Ltd is an independent travel company operating in seven countries around the world, with headquarters in Manchester, UK. The organisation wanted to move from on-premises Microsoft Dynamics to a cloud-based solution. It hoped the move would help it to re-engineer its business processes to better serve the business growth.


TVS Supply Chain Solutions, a global provider of world-class end-to-end supply chain services, used an ageing CRM solution – Remedy, that was not robust enough to support the company’s growth plans. If you would like to learn more about how Fullscope helped TVS to switch from Remedy to Microsoft Dynamics 365, click here.

The Shepherd Color Company

High-quality color pigment manufacturer, Shepherd Color, was using multiple, disparate CRM and ERP systems that were reaching the end of life and had custom applications that were too expensive to maintain and support. Shepherd selected Microsoft Dynamics AX integrated with Dynamics CRM because it has the flexibility to grow with the company, provides improved customer service at a reduced cost and offers lower total cost of ownership compared to competing products.

The Wills Group

The Wills Group provides customers retail, convenience, and home comfort solutions. Fullscope, an Alithya company, leveraged their deep expertise and when partnered with The Wills Group's strong internal team, it led to a winning approach. The Wills Group has been able to leverage Microsoft products such as Microsoft Dynamics ERP and Power BI to help drive digital transformation.


Victrex is the world’s leading manufacturer of highperformance polyaryletherketone materials; comprising of two divisions: Victrex Polymer Solutions that focuses on transport, industrial and the electronics markets and Invibio Biomaterial Solutions that focuses on providing specialist solutions for medical device manufacturers. At its core, the benefit of CRM to Victrex is that it allows them to look at a set of business metrics that are mutually connected. That has been transformational for the business, it allows Victrex to think and work in a different way that without CRM would not have been possible.