Athens, AL — March 18, 2013 — Edgewater Fullscope, Inc., a wholly-owned subsidiary of Edgewater Technology, Inc. (Edgewater) (NASDAQ: EDGW) and Microsoft Gold Certified enterprise resource planning (ERP) and customer relationship management (CRM) partner in North America, has entered into an agreement with a Microsoft Dynamics software development company to acquire the intellectual property related to its trade promotion management (TPM) software.
TPM software facilitates the management of sales and promotions that occur between manufacturers (or wholesale distributors) and retailers to enhance sales of specific products or product groups.
The TPM software acquired by Edgewater Fullscope is an early-stage trade management solution that will enable the company to offer on-premise or cloud-based TPM solutions to consumer packaged goods companies (CPG) and manufacturers. The software can be deployed as a standalone solution for Microsoft Dynamics CRM or as part of an integrated solution with Dynamics CRM and Microsoft Dynamics AX ERP.
“The acquisition of this TPM software represents the continuation of our strategy to invest in industry-specific solutions that increase our market opportunities as well as offer deeper functionality to our existing Dynamics CRM and AX customers,” said Russell Smith, senior vice president of Edgewater Fullscope. “The integration of this new intellectual property with our proprietary Edgewater Fullscope Partner Relationship Management modules will advance us toward our goal of offering a platform that supports the multi-channel marketing needs of our customers while providing vertical industry specific solutions to the full suite of Microsoft Dynamics business applications.”
The financial terms of the transaction were not disclosed.
Edgewater Fullscope is an award-winning Microsoft partner and one of the largest resellers of Microsoft Dynamics AX enterprise resource planning (ERP) software and services in the United States and Canada. Its customers include discrete, mixed mode and process manufacturers. Fullscope also offers software and implementation services for Microsoft Dynamics CRM, SharePoint and Business Intelligence.
Edgewater Technology, Inc. (NASDAQ: EDGW) is a strategic consulting firm delivering a blend of classic consulting and product-based consulting services. Edgewater addresses the market both vertically by industry and horizontally by product and technology specialty, providing its client base with a wide range of business and technology solutions. As one of the largest IT consulting firms based in New England, the Company works with clients to reduce costs, improve processes and increase revenue through the judicious use of technology. Edgewater’s brand names include Edgewater Technology, Edgewater Consulting, Edgewater Ranzal and Edgewater Fullscope. To learn more, please visit www.edgewater.com.